Know Labs has announced a significant shift in its strategy under new leadership, adopting a Bitcoin treasury approach. Greg Kidd, who takes over as CEO and Chairman, is spearheading this initiative with the acquisition of 1,000 Bitcoin units by Q3 2025. This strategic move will heavily influence the company’s financial landscape. The acquisition of 1,000 BTC translates to an investment worth $105 million, aiming for a market cap dominated by Bitcoin holdings following the completion of the transaction. 2025 marks the start of this new approach. The change reflects Kidd’s experience from companies such as Ripple and Coinbase, and his focus on executing a digital asset strategy within Know Labs. This shift aligns with other tech firms like MicroStrategy, highlighting Bitcoin’s potential as a stable asset for large-scale investments. 82% of the company’s market cap is projected to be driven by Bitcoin post-acquisition. The move aligns with other companies embracing Bitcoin as a reserve asset. The process requires shareholder approval and will complete in Q3 2025 after regulatory clearance. Kidd remains optimistic about this strategic direction for Know Labs.