The crypto community has been buzzing about Ripple (XRP)’s recent surge in adoption. The latest report from cryptocurrency analysis firm Messari reveals an undeniable trend: institutional investors are increasingly seeing XRP as a secure and profitable tool for managing their funds. This shift marks a significant milestone for XRP, positioning it as a favored choice among major companies for its unique attributes. 2025 saw the rise of a new era in XRP adoption, especially within corporate treasuries. Messari’s recent report highlighted how XRP is becoming a go-to asset for large companies seeking to optimize liquidity and secure their assets. The firm noted the growing interest in XRP as a treasury reserve asset, citing three specific companies: VivoPower, Wellgistics, and Webus International, each with ambitious plans to incorporate XRP into their financial strategies. These companies are leveraging XRP’s speed and cost-efficiency compared to traditional alternatives to enhance their operational agility. The report further details how Webus International, listed on Nasdaq, is planning to raise $300 million through non-equity financing to create a strategic XRP reserve. VivoPower, also listed on Nasdaq, has set aside approximately $121 million for an XRP reserve strategy. Finally, Wellgistics Health’s recent investment of $50 million demonstrates the burgeoning adoption of XRP as a treasury asset. These examples highlight a clear shift towards adopting a strategic approach to utilizing XRP in corporate financial strategies.