Méliuz Invests Heavily in Bitcoin: Shares Soar Amidst Strategy Shift

Brazilian fintech Méliuz has made a bold move, shifting its focus from cashback to a significant investment in Bitcoin. This strategic pivot has led to a surge in share prices, showcasing the growing influence of cryptocurrency on corporate strategies and investor behavior in Brazil. 59.26% of shareholders have approved this shift, spearheaded by CEO Israel Salmen who transformed Méliuz from a cashback-focused company into one heavily invested in Bitcoin. This new strategy places Méliuz as one of Latin America’s most Bitcoin-exposed public companies.