Trump Media & Technology Group (TMTG) has officially entered the race for a Bitcoin exchange-traded fund (ETF), unveiling the Truth Social Bitcoin ETF through a June 3 SEC filing. This move positions the Trump family-backed conglomerate for growth within the burgeoning cryptocurrency market, leveraging its existing digital media presence with Truth Social, the social network founded by former President Donald Trump. The Truth Social Bitcoin ETF seeks to capitalize on an expanding field of Bitcoin-focused ETFs in the United States, where over 60 funds already track Bitcoin prices. However, this launch adds a unique dimension to the growing crypto investment landscape thanks to its connection to a high-profile political figure and media mogul.