Despite marketing a wallet tied to the popular ‘GetTrumpMemes’ platform, Donald Trump Jr. has clarified that his family is prioritizing a stablecoin project called USD1, backed by U.S. Treasury securities through World Liberty Financial. This move reflects their desire to escape limitations imposed by political affiliations and break into the traditional financial system via crypto. 20% of the initial market cap for $TRUMP token, tied to the meme coin, evaporated despite generating over $300 million in fees between January and April. While this venture has faced criticism due to potential conflicts of interest, Trump Jr. emphasizes the anonymity offered by blockchain as a safeguard, even with major investors such as Justin Sun increasing their involvement in Trump-linked tokens – raising his total investment in these projects close to $100 million. The Trump family seems determined to position their stablecoin initiative as a long-term venture, distancing themselves from the volatile world of meme coins.