OpenAI is making a bold move by integrating ads into the functionality of ChatGPT, aiming to significantly boost revenue and transform the digital advertising landscape. This strategic shift marks a departure from the platform’s original intent and could have major implications for how companies market their products online. OpenAI has set its sights on generating $25 billion in revenue by 2029 through this venture. The new approach is driven by Fidji Simo, OpenAI’s CEO of Applications, who boasts a strong background in digital advertising from her time at Meta. This move highlights OpenAI’s commitment to creating a robust monetization strategy that will likely reshape the way businesses engage with their customers.