Apple Discounts Drive Foreign Phone Sales Up in China

In a bid to maintain its market share, Apple implemented significant price cuts in April 2025, resulting in a marginal increase of foreign phone shipments. This positive trend according to the China Academy of Information and Communications Technology, suggests that these discounts are having an impact on consumer behavior. The slight rise in foreign phone shipments, reaching 3.52 million units, reflects the competitive landscape where brands like Apple are actively vying for market dominance.