PSG Makes History, Becomes First Major Sports Club to Hold Bitcoin on Balance Sheet

Paris Saint-Germain (PSG) has made history by becoming the first major sports club to include Bitcoin on its balance sheet. This marks a significant shift from traditional crypto marketing to a full integration of the leading cryptocurrency into PSG’s financial operations. The club is actively using its resources to support Bitcoin startups through its PSG Labs venture platform. 550 million global fans, predominantly younger demographics, are driving this move towards embracing new technology and digital trends in sports.