Paris Saint-Germain (PSG), a globally renowned football club, has officially entered the world of Bitcoin. At the Bitcoin 2025 conference, PSG revealed its long-term investment strategy, allocating Bitcoin to its treasury and pledging support for startups in the burgeoning decentralized finance ecosystem. This move marks a significant step for sports organizations seeking to navigate the emerging landscape of cryptocurrencies. PSG’s commitment to Bitcoin is grounded in their belief that it will serve as a secure store of value in the long term, reflecting an evolving shift towards crypto assets within traditional financial systems. The club’s investment strategy also includes direct support for startups focused on the Bitcoin ecosystem. Pär Helgosson, head of PSG Labs, outlined plans to fund companies developing innovative solutions that contribute to Bitcoin’s growth and infrastructure. PSG’s foray into Bitcoin is part of a wider trend in sports where technology and finance converge, offering new avenues for fan engagement and revenue generation. PSG joins a growing group of organizations exploring blockchain integration into their operations and financial strategies, setting an example for other clubs to follow.