Paris Saint-Germain Becomes First Major Sports Club to Adopt Bitcoin as Treasury Asset

Paris Saint-Germain (PSG), a renowned football club from Europe, has taken a groundbreaking step by publicly announcing its holding of Bitcoin on its balance sheet. This move marks the first time a major sports franchise has integrated Bitcoin directly into its treasury assets rather than relying on traditional marketing strategies involving cryptocurrency. 2024 saw PSG convert a portion of its fiat reserves to Bitcoin, and this asset remains actively held within the club’s portfolio. The decision positions PSG as a leader in integrating blockchain technology into the sports industry.