Apple Responds to Market Share Decline with iPhone Price Cuts in China

To regain lost ground in the Chinese market, Apple has implemented significant discounts on its latest iPhone models. This move follows a 9% decline in shipments during the first quarter of 2025 and comes amid increased competition from domestic brands like Huawei and Xiaomi. Apple is leveraging e-commerce partners like JD.com and Tmall to offer these price reductions, signifying a tactical shift to regain market leadership lost over time. The strategy’s success is evident in the activation of over 840,000 iPhones within a single week, aligning with government initiatives aimed at stimulating consumer spending.