GameStop Invests $510 Million in Bitcoin, Shifting Towards Cryptocurrency

GameStop made a significant move by acquiring 4,710 bitcoins in May 2025. The investment reflects the company’s strategic shift under CEO Ryan Cohen, who has been empowered to explore cryptocurrency investments. This purchase comes after GameStop received board approval in December 2023 to invest in Bitcoin, allowing them to leverage their substantial $4.5 billion cash reserves for growth outside their core business model.