E.l.f. Beauty Acquires Rhode for $1 Billion: Major Expansion in Beauty Sector

E.l.f. Beauty’s acquisition of Rhode has sent shockwaves through the beauty industry, marking a significant milestone and showcasing a strategic shift towards digitally-driven brands. The deal, valued at a staggering $1 billion, includes an upfront payment of $800 million and a performance-based earn-out of $200 million contingent on Rhode’s success over the next three years. This acquisition highlights the impact of Hailey Bieber’s brand, which has seen remarkable growth since its launch.