A new report reveals that a significant portion of US investors, particularly those who recently entered the cryptocurrency market, are starting their crypto journey with meme coins before venturing into more established digital currencies like Bitcoin and Ethereum. Gemini’s 2025 study showed that 31% of new US crypto buyers purchased meme coins first, followed by an interest in exploring other assets such as DeFi applications and tokenomics. Global trends show a similar pattern, with over 30% of first-time crypto buyers opting to explore meme coins before transitioning to major digital currencies. Over 94% of meme coin holders eventually invest in established assets like Bitcoin and Ethereum. Notably, this data highlights the potential of meme coins as an entry point to the wider cryptocurrency market.