9dcc Shuts Down, Signaling Challenges in Web3 Fashion Market

9dcc, the first on-chain fashion label, announced its closure on May 27, 2025, citing struggles within both the web3 and luxury markets as primary reasons. This shutdown marks a significant development within the nascent web3 fashion industry, following similar closures of RTFKT and Y/PROJECT. The challenges faced by 9dcc highlight the difficulties in integrating blockchain technology into traditional luxury goods, raising concerns about the future viability of on-chain fashion.