Binance has introduced a new feature, Live Trading, to its platform, Binance Square, aiming to boost user engagement in the cryptocurrency market. This move offers users real-time access to watch creators trade live and learn from their strategies, enhancing understanding of market dynamics. The Live Trading feature allows direct interaction with creators through comments and trading directly during livestreams on both the website and mobile app. Binance’s Head of Product, Jeff Li, commented that this innovation aims to make trading more accessible, interactive, and engaging. The launch is expected to contribute to a more interactive and informative user experience. Furthermore, it positions Binance at the forefront of social trading within the cryptocurrency ecosystem.