Trump Family Launches USD1: A Stablecoin Aiming to Challenge Existing Market Leaders

The Trump family has announced the launch of USD1, a new stablecoin backed by U.S. Treasuries and cash equivalents, aiming to challenge established players like Tether (USDT) and USDC in the rapidly growing stablecoin market. 75% of World Liberty Financial’s net revenue will be distributed to the Trump family. While its unique combination of traditional finance security and DeFi accessibility is attractive, USD1 faces stiff competition from established giants. This article explores the background of USD1, its potential advantages, challenges, and market implications for the stablecoin ecosystem.