AI technology is rapidly advancing, presenting both opportunities and challenges for online interactions. The ease of creating and disseminating fake content, including fabricated images and synthetic voices, raises concerns about the spread of misinformation. IOTA’s digital identity framework offers a solution by empowering individuals and organizations to maintain complete control over their online identities. Google recently unveiled Veo 3, its groundbreaking AI-powered video tool, which has quickly gained attention for its advanced features. However, this very advancement poses new challenges: how to ensure authenticity and transparency in an era of rapidly evolving AI technology.