Franck Muller Embraces Crypto: Luxury Watches Connect with Blockchain

Luxury watchmaker Franck Muller has launched a limited-edition collection inspired by the Solana blockchain, blurring the lines between high fashion and Web3. The $24,300 watches feature embedded QR codes linked to individual user wallets, offering a digital-physical hybrid approach. This move comes amid growing security concerns surrounding crypto ownership as physical attacks on holders increase. 1,111 timepieces were created with each watch linked to a Solana wallet. Franck Muller positions these watches as