Yield Guild Games (YGG), a major player in blockchain gaming, has launched its first publishing venture with the game ‘LOL Land’. This marks their strategic foray into game development through YGG Play, specifically targeting the Casual Degen market with robust incentives and community engagement strategies. 4 years of Web3 gaming expertise form the foundation of this project, as co-founder Gabby Dizon emphasizes, highlighting the partnership with the Pudgy Penguins community, aligned in their goal of engaging Casual Degens. YGG Play is specifically designed for this target audience and serves as a reflection of everything learned from YGG’s first game, ‘LOL Land’. A $10 million YGG token pool has been established to incentivize network interaction, potentially driving token demand and impacting both existing and new players in the ecosystem.