Strategy Inc., a leading player in the cryptocurrency market, has announced a bold move by launching a $2.1 billion ATM equity program for its Strife preferred stock. This initiative signifies Strategy’s strategic shift towards becoming a major institutional investor in Bitcoin. With this unique program, the company aims to tap into significant market liquidity and demand for their instrument, as CEO Fong Lee confidently stated: ‘We see the liquidity in the market and we see the demand in the market for our instrument.’ The ATM (At-Market) program underscores Strategy’s commitment to bolstering its Bitcoin investments using innovative financial mechanisms. It also signifies a continued push towards expanding capital for both corporate needs and purchasing Bitcoin directly. This program comes after Strategy’s successful initial investment, with 55% of their target raised already through the preferred stock offering at a 10% coupon rate. The company’s bold strategy is attracting attention from institutional investors who are increasingly seeking to invest in the growing Bitcoin market. With this move, Strategy reinforces its status as a leader in Bitcoin-focused investments. As Strategy continues to scale up and navigate the evolving crypto landscape, the program will likely inspire other companies to adopt similar innovative strategies for their own cryptocurrency investment endeavors.