Méliuz Doubles Down on Bitcoin: Invests $26.5 Million in Crypto

Brazilian fintech firm Méliuz, known for its cashback services and financial products, is taking a bold step towards crypto adoption with an ambitious plan to significantly expand its Bitcoin holdings. This announcement follows Méliuz’s prior investment of $28.5 million, which now serves as the foundation for a new strategy. The company is seeking to raise an additional $26.5 million specifically dedicated to purchasing more Bitcoin. This strategic move will bring their total commitment in Bitcoin to $55 million, positioning them at the forefront of corporate Bitcoin adoption in Brazil and beyond.