FIFA Leverages Avalanche Network for Enhanced Fan Engagement

The Federation Internationale de Football Association (FIFA) has chosen the Avalanche blockchain network to power its dedicated platform for non-fungible tokens (NFTs) and digital fan engagement. This strategic move, announced on May 22nd, aims to leverage Avalanche’s scalability infrastructure to serve its vast global fan base of five billion individuals. The decision follows FIFA’s prior announcement of a new blockchain-based collectibles network.