FIFA Builds Its Own Blockchain for a Digital Future

The global football governing body, FIFA, is taking a decisive step into the world of blockchain technology. By launching its own custom layer-1 blockchain network powered by the Avalanche (AVAX) network, FIFA aims to build a comprehensive digital ecosystem for its fans and enhance their engagement with the sport. This move signals a shift from simple NFT drops towards creating a dedicated platform that will drive innovation in the sports blockchain space.