New research from Binance Pay and crypto travel platform Travala reveals that travelers using cryptocurrency during bookings are significantly more likely to spend more per transaction and have a higher lifetime value compared to traditional fiat-paying travelers. Specifically, crypto users on Travala made $80 million worth of transactions in 2024, up from $45 million the previous year. This translates into an average booking value of $1,211 for crypto users per transaction, a staggering 2.5 times higher than fiat users who spend $469 on average. The report also highlights that crypto travelers are three times more valuable over their lifetime due to longer stays and increased repeat bookings. Travala CEO Juan Otero suggests this is due to the flexible nature of Web3 jobs, allowing these travelers to stay in one place longer while searching for destinations where seamless global payments are possible.