AVAX Surges 10% as FIFA Embraces Blockchain for Digital Collectibles

FIFA is partnering with the Avalanche blockchain to launch a dedicated platform for digital collectibles, marking a significant step in its web3 strategy. This move will enhance fan engagement and deliver more scalable digital products to the global fanbase of over five billion people. The new platform, FIFA Collect, built on Avalanche’s secure network, aims to offer high throughput and low latency. The initiative follows earlier discussions about developing a dedicated cryptocurrency for FIFA fans. Avalanche (AVAX) prices saw a notable surge of 10.49% following the announcement, reaching $24.92.