Facing weaker-than-expected sales in its first quarter and a gloomy outlook for the year, Target’s CEO Brian Cornell stated that raising prices to cover President Donald Trump’s tariffs is a last resort. He emphasized the company’s ability to mitigate tariff impact through cost-cutting measures, supply chain adjustments, and other strategies. Meanwhile, as retailers grapple with rising tariffs, Walmart hinted at price increases as early as this month while others like Home Depot and Lowe’s have opted for cautious approaches. Cornell highlighted the ‘massive potential costs’ Target faces beyond tariffs, including economic uncertainty and consumer backlash following its diversity policy changes. The company has taken steps such as discounts, expanded third-party marketplace access, and is actively negotiating with vendors, reassessing product lines, and adjusting foreign supply chains to address these challenges.