A recent survey by The Nakamoto Project reveals a surprising trend among American investors: more individuals own Bitcoin than gold. This shift in investment preferences signals a significant departure from traditional asset allocations, with approximately 50 million Americans holding Bitcoin compared to 36.7 million owning physical gold. 2. This development raises questions about the future of financial markets and regulations as bitcoin gains legitimacy in the eyes of both consumers and institutions. River and The Nakamoto Project have noticed this shift, highlighting the increasing integration of Bitcoin into government and corporate portfolios. This growing reliance on digital assets signals a change in attitudes towards alternative investments, impacting industries traditionally reliant on traditional investments and potentially redefining financial landscapes.