The world of online shopping is undergoing a transformation, driven by advancements in artificial intelligence. Google has introduced powerful AI-powered features designed to make the process easier, smarter, and more personalized. At its 2025 developer conference, Google unveiled a suite of features aimed at streamlining product discovery and enhancing the purchasing experience.
At the forefront of these innovations is an enhanced AI Mode within Google Search that provides visually appealing results tailored to individual preferences. This new visual panel showcases relevant listings and images when users search for products, powered by vast amounts of data. When searching for a travel bag, for example, the system presents a panel with matching listings, leveraging AI to understand user preferences and provide personalized recommendations.
To further address the need for price transparency and convenience, Google introduced Price Tracking and Agentic Checkout. With this feature, users can track prices on desired items, set price thresholds, and automatically purchase when the desired price is reached. This integrated system eliminates the hassle of multiple visits to different websites. For a more seamless experience, the ‘buy for me’ option enables an Agentic Checkout process.
Google also launched Virtual Try-On to address a common challenge in online clothing shopping: visual representation. The new feature uses Google’s diffusion model trained specifically on fashion to simulate how clothes might look on individual bodies. Users upload a clear image of themselves while wearing the desired clothing, and the AI analyzes their body shape and fabric characteristics to create a realistic visual representation.
These innovations promise to significantly change the landscape of e-commerce. By integrating AI into the core search experience, Google sets a new standard for online retail technology and challenges existing companies focused on specific aspects of the shopping process. The future of online shopping promises even greater personalization and automation as AI continues to evolve.