The rise of memecoins has exposed a stark reality – these digital currencies often exploit human greed through unsustainable cycles of pump-and-dump schemes, leaving behind a trail of disillusioned investors. Jose Pereira, executive director of Own, argues for a paradigm shift towards Real World Asset (RWA) tokens as a fairer alternative. He unveils the mechanics of extraction economies – from sophisticated marketing and artificial time pressures to asymmetrical liquidity pools designed to orchestrate market manipulation. 41 out of 1.7 million memecoins on Pump.fun managed to reach a $1M market cap, highlighting a 99.998% failure rate, a testament to the inherent instability of this model.