A popular blockchain-based character, Ponke, is taking its digital appeal to the physical world through a strategic licensing deal with consumer product giant JCorp. This partnership aims to bridge the gap between online and offline experiences, bringing Ponke’s distinct personality and community engagement into retail stores worldwide. Ponke’s journey from internet-native sensation to global commercial success exemplifies the growing trend of culturally-driven IP brands finding their footing in mainstream markets. 223, JCorp’s innovation arm, will oversee Ponke’s expansion by managing product development, production, and distribution. This ambitious project involves crafting a wide range of products that go beyond traditional streetwear and collectibles, incorporating elements like NFC-chip technology to create interactive experiences for fans. Ponke’s collaboration with 223 is not just a licensing deal, but rather a launchpad for global expansion. JCorp’s extensive experience in bringing top-tier brands to market – through their six decades of expertise and vast network of retail outlets – provides the perfect platform for Ponke’s successful transition into physical products. The partnership is poised to reshape how web3 culture is perceived and experienced by consumers, blurring the lines between digital and tangible. Ponke’s presence at the 2025 Las Vegas Licensing Expo marks a significant milestone in its journey. The expo, known for attracting major players across entertainment, toys, and consumer goods, will allow Ponke to showcase its potential for commercial success to industry professionals. This unique approach of building community first online before expanding into physical products is resonating with younger audiences who are drawn to the vibrant world of meme culture and the burgeoning Web3 ecosystem.