Shares of Indonesian fintech firm DigiAsia Corp jumped significantly following the company’s announcement of a bold new strategy: allocating up to 50% of its net profits towards acquiring Bitcoin. This move, approved by the company’s board of directors on May 19th, marks DigiAsia’s entry into the growing trend of corporate crypto holdings. The Jakarta-based firm plans to raise $100 million to establish this reserve, which will be used to generate yield through various methods such as crypto lending and staking. The company is actively collaborating with regulated partners to determine the most efficient strategies for managing and monetizing their Bitcoin assets. 50% of net profits dedicated to buying Bitcoin has fueled DigiAsia’s stock price; a surge of over 91%, increasing it to close at $0.36 on May 19th. However, momentum slowed after the market closed with shares falling by 22% to $0.28 in after-hours trading. Despite this dip, DigiAsia’s stock remains down around 53% for the year and is experiencing a challenging period following its peak near $12 in March 2024. The company recently reported strong revenue performance earlier in the year, with a 36% increase in year-over-year revenue reaching $101 million in 2024. It projects $125 million in revenue for 2025, along with $12 million in earnings before interest and taxes. 2025 revenue projections suggest continued growth as DigiAsia integrates crypto into its operations.