JPMorgan to Allow Bitcoin Purchases Without Custody, Signaling Shift in Crypto Strategy

JPMorgan Chase has announced a major change in its approach to cryptocurrencies, allowing clients to purchase Bitcoin directly without using traditional custodial services. The move marks a significant shift for the bank, as CEO Jamie Dimon revealed this new policy at an investor day event on May 19, 2025. This decision goes against Dimon’s prior skepticism about cryptocurrency, potentially impacting market sentiment and client engagement while showcasing JPMorgan’s evolving strategies in response to market trends.