JPMorgan Chase has announced that it will allow clients to purchase Bitcoin, marking a shift in the bank’s approach towards digital assets. While CEO Jamie Dimon expressed reservations about Bitcoin, the move reflects the broader trend of traditional financial institutions catering to client demand for cryptocurrencies while remaining cautious about direct involvement. JPMorgan’s strategy involves enabling Bitcoin purchases without providing custody services. 2024, he said that he would no longer discuss Bitcoin publicly and believes it “has no intrinsic value”. However, the bank has continued to participate in the crypto market by allowing wealth management clients to trade Bitcoin. Notably, it is also a registered participant in BlackRock’s spot Bitcoin ETF. The decision comes as JPMorgan completed its first structured trade on public blockchain, demonstrating its increasing involvement with crypto technology. This move coincides with increased interest in Bitcoin due to recent macroeconomic factors and the drop in price after a sharp rise.