eToro, a leading player in the digital assets space, boasts over 130 cryptocurrencies and a valuation of $5.5 billion. The company aims to capitalize on the immense wealth potential of Gen Z, estimated at $140 trillion. With its roots firmly planted before Bitcoin’s global rise, eToro made a bold move in the early 2010s by purchasing Bitcoin for just $5 per coin. As its value soared, reaching over $50,000, eToro’s treasury benefited from a significant return on this investment. In an exclusive interview, CEO Assia shared the remarkable story of how this seemingly small initial investment transformed into a $50 million windfall for the company. 🤯 While the board was initially hesitant about venturing into crypto, Assia humorously recounts that they ultimately changed their mind and sold their Bitcoin holdings at a profit. This bold move stands as a testament to eToro’s vision and foresight in navigating the rapidly evolving world of digital assets.