Top Win, a luxury watchmaker known now as AsiaStrategy, has adopted a bold strategy involving Bitcoin. The company announced it will partner with Sora Ventures to implement a Bitcoin treasury strategy, following in the footsteps of companies like Metaplanet and Microstrategy who have embraced this approach. The move has already led to a significant surge in share price. 50% jump is the most immediate impact observed as Top Win stock closed at $7.50 on May 15 but traded at $12.12 premarket on the day of writing — reflecting over a 60% increase. This move marks the company’s intention to maintain its luxury watchmaking business alongside its Bitcoin accumulation strategy, rather than a complete shift.