Digital Merch Soar as Businesses Seek Safer Revenue Models Amid Tariff Uncertainty

As tariffs disrupt physical goods markets, some industry leaders are turning to digital collectibles powered by blockchain technology as a safer and more reliable revenue stream. Ridhima Kahn, vice president of business development at Dapper Labs, emphasizes this shift, stating that brands are re-evaluating where they generate revenue and engage with fans. She says the NBA and NFL have already built successful fan experiences using digital collections, leading to increased interest in these formats as a way to connect with audiences during periods of economic uncertainty.