Sam Altman’s OpenAI has launched its digital identity and crypto project, World, in the United States. While boasting potential for user verification and interaction on online platforms, concerns about privacy and regulatory uncertainty are mounting. World’s iris-scanning technology faces scrutiny from regulators globally, including India, South Korea, Italy, Colombia, Argentina, Portugal, Kenya, Indonesia, Spain, Hong Kong, and Brazil. The platform has been banned outright in several countries and faces legal challenges for its data collection practices. While the US launch seeks to capitalize on a growing dating market, it also poses potential pitfalls. This article explores how World’s foray into the US could hinge on navigating a complex regulatory landscape and balancing privacy concerns with user adoption.