Canelo Álvarez Joins Forces with 1win as Global Ambassador

Boxing legend Canelo Álvarez has partnered with 1win, a global online gaming platform known for its sports betting and casino offerings, to become the brand’s official ambassador. This strategic partnership follows Canelo’s historic IBF super middleweight title win on May 3rd, 2025, cementing his status as one of boxing’s most recognizable names. 1win sees this collaboration as an extension of its commitment to champion-driven initiatives and aims to leverage Canelo’s dedication and drive through exciting new ventures.