Coinbase Reconsidered Bitcoin-Like Strategy, Opting for a Different Approach

In an interview with Bloomberg, Coinbase CEO Brian Armstrong revealed that the company explored adopting a Bitcoin investment strategy similar to Michael Saylor’s approach. However, fearing it could harm their exchange business, they decided against it. According to Armstrong, these considerations arose multiple times over the past 12 years. He explained that prioritizing Bitcoin holdings at such high percentages would have jeopardized Coinbase’s cash position and potentially led to the company’s downfall as a crypto exchange.