Coinbase is actively expanding its reach in the DeFi landscape, concentrating its efforts on on-chain transactions and decentralized exchange (DEX) growth. Led by CEO Brian Armstrong, this strategy aims to empower institutional clients with seamless trading experiences. 2025 will see Coinbase scaling its on-chain transaction capabilities through investments in new products and partnerships with leading DeFi protocols. This includes the development of verified liquidity pools and the deployment of institutional solutions like Prime Onchain Wallet for secure and efficient trades. Key impacts are expected to be seen on Ethereum and Layer-2 tokens, likely boosting overall liquidity within the DeFi market.