Ripple is leaving its mark on the future of cryptocurrency regulation within the United States by leveraging its political influence. After a long legal battle with the SEC, Ripple has shifted its focus from adversarial litigation to proactive advocacy and engagement with lawmakers, aiming to shape a favorable regulatory framework for crypto businesses. đź’° The company’s recent efforts include Lauren Belive’s educational video emphasizing direct contact with policymakers. This strategy is rooted in Ripple’s understanding that regulation can be achieved through consistent engagement rather than solely focusing on litigation. ⚖️ 🌎. Ripple has invested heavily in political outreach during the 2024 elections, participating in key events across the political spectrum. The company has also actively engaged with government officials at both the Republican and Democratic National Committees, even attending President Trump’s inauguration and the White House’s first-ever Crypto Summit. This strategic engagement aimed to build bridges across party lines and educate lawmakers on Ripple’s technology and its importance for fostering innovation in the crypto space. Ripple’s goal is to help create a US policy that balances investor protection with support for innovative technologies within the digital asset ecosystem.