Meta Turns to Stablecoins for Creators, Signaling a New Crypto Strategy

Meta is shifting away from its own cryptocurrency aspirations and embracing stablecoins as a means of rewarding creators. This change represents a more measured approach, utilizing well-established digital assets for quick and cost-effective payments within its platforms like Facebook, Instagram, and Threads. Three years after the failed Diem project, Meta aims to leverage widely accepted stablecoins such as USDC and USDT to foster financial inclusion and user engagement. 3rd party providers of these stablecoin products ensure the stability of payments without impacting creators.