Coinbase Excludes Bitcoin-Heavy Strategy, Opting for Diversification

Coinbase considered adopting a heavily Bitcoin-focused financial strategy, but ultimately opted for diversification to maintain operational stability and regulatory compliance. CEO Brian Armstrong revealed that the company held internal discussions regarding putting 80% of its balance sheet into Bitcoin, citing risk concerns as the primary factor in rejecting this approach. While Coinbase has been deeply involved with crypto markets through its core business, it prioritized a balanced strategy with both traditional and cryptocurrency assets. This decision reflects Coinbase’s focus on long-term sustainability rather than high-risk bets.