Coinbase Diversifies Investments: A New Approach to Holding Bitcoin

Coinbase is taking a unique approach to managing its bitcoin holdings, deviating from traditional investment strategies. CFO Alesia Haas recently revealed that the company invested $150 million in Bitcoin during Q1 2025, boosting their long-term portfolio to $1.3 billion – representing 25% of their total cash assets. This shift reflects Coinbase’s strategic focus on integrating cryptocurrency holdings into its operational framework.