American fast food chain Steak ‘n Shake is making waves in the crypto world by announcing it will begin accepting Bitcoin as payment at all locations starting May 16. This move marks a significant step towards mainstream crypto adoption, as few restaurant chains have gone beyond limited pilot programs to full-scale payments. The announcement was made on social media following months of anticipation and speculation. Steak ‘n Shake initially hinted at accepting Bitcoin in March, sparking an enthusiastic response from the crypto community including notable figures like Jack Dorsey. 2023’s momentum continues with a series of marketing campaigns centered around Bitcoin, Tesla promotions and playful visual cues on social media. This acceptance is expected to join a growing list of fast food chains actively embracing cryptocurrency payments. Following Steak ‘n Shake’s announcement, other chains such as Chipotle and Subway have already integrated crypto payment systems. The acceptance of Bitcoin by Steak ‘n Shake will open doors for greater innovation and integration within the burgeoning food industry.