Binance Alpha is driving significant growth within the BNB Chain ecosystem. Data shows that nearly 70% of the 121 participating projects are built on or utilize BSC tokens, with a remarkable 38% being native to the blockchain itself. This diverse focus has led to explosive performance, as trading volume for these projects saw a dramatic increase – 122.5% weekly growth in overall volume and 78% in weekly trade value, highlighting their appeal within the broader market. A closer look at top Alpha tokens reveals half of the top 20 by trading volume are BSC native projects. Additionally, 90% of the top 10 Alpha tokens ranked by new active users were based on BSC tokens, with six projects capturing over 20% of the newly acquired user base. On-chain data further reinforces this trend: an influx of new users was observed, reaching nearly 4.3 million last week, with daily new addresses exceeding one million for two consecutive days and active addresses surpassing two million. The total number of unique BSC addresses has reached a significant milestone at 552 million. Binance has strategically integrated 12 BSC project tokens onto its spot trading platform through Binance Alpha. Additionally, ongoing competitions within the Binance Alpha ecosystem offer rewards, double trading volume incentives, and Binance airdrops for holding certain BSC Meme tokens.