Apple Preps to Revolutionize AR with Custom Chipsets, Aiming for Market Dominance

Apple is taking a bold step towards augmented reality (AR) dominance by developing its own custom chipset specifically designed for smart glasses. This strategic move signals the company’s intention to break into the AR market before Meta and position itself as a leader in this burgeoning field. A recent report reveals that Apple’s in-house silicon team will start producing these custom chips by late 2026, with ambitious plans to launch mass production by then. The ambition is high: to create an AR experience comparable to or exceeding what Meta offers. This new era for Apple promises groundbreaking developments across consumer tech.