A new digital asset joint venture, Twenty One Capital, is gaining momentum and could challenge established players in the market according to recent reports. Led by SoftBank, Tether, and Cantor, this venture is leveraging public company capital markets to acquire Bitcoin, demonstrating an innovative approach, as noted by Strahinja Savic, Head of Data and Analytics at FRNT Financial. Michael Saylor, founder of Strategy, welcomes this competition, asserting its alignment with his long-standing goal of encouraging U.S. companies to incorporate digital assets into their balance sheets. The number of publicly listed U.S. firms actively purchasing Bitcoin is rapidly growing, with over 30 companies already embracing this strategy.