SocialFi’s Struggle for Mainstream Adoption: Why It’s Failing to Take Off

The promise of decentralized social networks, with user control over data, monetization, and even participation in the billion-dollar advertising market, has not yet materialized. While platforms like Friend.tech briefly captivated attention, their short lifespan offers valuable insights into why SocialFi struggles to attract mainstream users. Analyzing this issue requires understanding its technical limitations and a comparison to Web2’s experience.